Carhartt Apparel & Gear

Right now, there’s over 3 million skilled trade jobs that need to be filled in our country and 140 million square miles of Earth to explore. That’s why the people we make gear for aren’t rocketing to outer space in search of the next frontier. They’re simply waking up each morning ready to work.

WHAT DOES IT MEAN TO BE FIT FOR THE NEXT FRONTIER?

We asked this very question to some of the hardworking friends of ours who gave us a hand making our latest commercial. Because at Carhartt, the people you see in our advertisements and photos aren’t models or actors. They’re real, hardworking people just like you and we’re fortunate to call them our friends.