Rock & Roll Cowboy is inspired by the Red Dirt Music Scene in which legions of music lovers of all ages celebrate the roots of country and rock. Rock and Roll Cowboy features t-shirts, thermals, and hoodies that celebrate the fusion of western imagery with those of rock and country music from the '60s and '70s.

The Rock & Roll Cowgirl collection, like the men's line, will feature t-shirts, hoodies, knit dresses, tanks, and other knits that appeal to women who love their fashion, a little country, and a little rock and roll. Also, Rock & Roll Cowgirl added fashion washed jeans and woven embellished tops to the collection.